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As seen in Pebble Magazine

Helen Mincher press coverage sustainable fashion

As seen in Pebble Magazine

Check out this beautiful new glossy online magazine, pebblemag.com  looking at how we want to live and the world we want for our future - thrilled to be featured in their eco activewear edit. Take an explore through frugal hedonism, green festivals, the top restorative retreats, eco styling (and naked saunas in Helsinki if that's your thing). 

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Are you ruining your activewear?

Helen Mincher conscious consumer press coverage sustainable fashion yoga

Advance warning: This is a blog post about washing clothes… Sounds terribly dull, I know, but here’s the thing, your activewear kit is becoming increasingly specialist with lots of clever technology used to create fabrics which can wick away sweat, retain their shape, stay pingy, stretchy and supportive. Washing it is essential of course, and the following 6 tips will help you preserve your activewear and ensure it continues to performs for you. 1) Wash straight away after a sweaty work out - don’t leave in kit bags as bacteria will build up, and this causes the whiffy smells that...

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How to buy yoga leggings

Helen Mincher coloured leggings conscious consumer press coverage

How to buy yoga leggings

Yoga leggings. They are expensive, yes, but bang on trend, with many styles now able to take you from the street to the studio. And, if you buy wisely, they will last a long time, assist your performance and make you feel ‘kick-ass’ when you wear them. But not all leggings are created equally – Here are our top tips on how to invest wisely in your performance kit: FABRIC – You have two basic choices; lycra or cotton.  Cotton leggings should be avoided if you intend to sweat in them, as they will get heavy and hold the damp...

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Five things I learnt this year

Helen Mincher start-up sustainable fashion

Five things I learnt this year

1 – Coloured yoga pants are everywhere!  18 months ago, when we first started dabbling with Saville Row pattern cutters, crazy prints and technical fabrics, we thought we were onto a good idea: flipping the nations love of black workout gear by crafting leggings that make you feel inspired and happy. This year, a plethora of new brands, and even old favourite brands, launched coloured work out gear. This taught us that, a) we were onto a good idea, and, b) standing firm with our brand values will be paramount. We reaffirmed our commitment to quality, price, and responsible business,...

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Flip the Dog. Literally.

Helen Mincher flip the dog yoga posture yoga teacher

Flip the Dog. Literally.

We love the name Flip The Dog for our business as it works on so many levels for us... The connection to yoga and the yoga pose 'Wild Thing' being an obvious one. But for those yogis googling ‘Flip The Dog’ in an attempt to find ways to perfect this tricky yoga posture… then Bingo! Not only can you buy a pair of gorgeously made, sustainable yoga pants, you can also achieve your goal. No honourable Flip The Dog website would be complete without a ‘How to Flip The Dog’… This is a really clear little video that helped us improve...

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