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About us

“We can cast our vote by what we do and what we buy every day.  There is no such thing as a tiny act.  It all matters.  With one step at a time we have the power to change the world.”

Flip The Dog is a new breed of yogawear that sets out to do things differently.  

We’ve thought about how we can best support your practice whilst supporting small businesses and the planet at the same time.

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Colour boosts your mood and energy levels. Yet despite yoga oozing love and light, look around your studio and chances are you’ll see an army of black. Black is the absence of all light, absorbing all colour. It is unfriendly and intimidating; incongruous with a yoga practice, and let’s be honest, perhaps a little dull.

Flip The Dog intercepts plastic bottles from landfill giving them a new lease of life as techni-colour yoga pants. Our vibrant prints are achieved with a direct-to-fabric digital printing process that leaves only recyclable paper behind. And we definitely don’t do fast fashion: Our pants are durable and designed to last.

We’ve flipped a few retail practices on their head too. We’re determined to keep sweat purely in the studio and not in the factory. By exclusively collaborating with like-minded, UK-based suppliers, our approach is less impactful on the planet - and we believe we get to the work with some of the world’s best.                            

Flip the dog